When Apple rolled out the big privacy change for iOS14, it shook the digital marketing world. It enabled users to easily opt out of most tracking associated with paid advertising, greatly impacting the tracking and reporting capabilities of the Facebook and Instagram ad platform.
As of writing this, it’s over a year later and Meta’s Facebook is still reeling. But there are solutions, thankfully.
You may be seeing a lot said about ‘first-party data’ and its importance over the last while.