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10 Reasons Why NOT to Use Search Ads
You have limited budgets – search ads can eat up an enormous amount of budget easily if you’re not careful. Your brand, service, or product is new – if your brand or product is something which people aren’t widely aware of yet, they won’t be searching. Too much competition – CPCs (cost-per-click) varies massively from…
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Which Social Media Platform Should You Advertise On?
Simple question – difficult answer. First, ask yourself this: where are my customers? Will they see your ads if you advertise on TikTok? Or Twitter? Or LinkedIn? Sure, they probably will if you advertise on Facebook and Instagram, but is that the best bang for your buck? What about other platforms, like Snapchat, Pinterest, Reddit,…
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How Do the iOS14 Privacy Changes Affect Small Businesses?
The 2021 iOS14 update shook the digital marketing world, impacting the ability to target and report accurately.
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